I wonder how soundly thought the strategy of launching BBM
(Black Berry Messenger) on non BB phones is. Apart from the few remaining BB
loyalists (like me) who swear by a type phone with a physical QWERTY keypad,
most of the others have already moved on to either an android phone or an
iPhone or a Windows phone or to anything but a Blackberry.
In today’s less than ideal world there are few of us who are
still deciding on whether to move on from BB. For such people one sticky factor
apart from the keyboard is BBM and the tons of groups and friend lists one has
made. Isn’t launching BBM on other phone platforms equal to showing the path to
walk on for most undecided BB users as well as few BB loyalists?
I understand that for BB ‘services’ such as BBM will be a
big business driver. Also with the launch of numerous similar messaging
platforms especially WhatsApp, WeChat, etc and their growing popularity does
signify future challenge for the BBM’s. However, since such ‘services’ revenue
is very small for BB;It ,may have chosen to ignore that. In this case BB has
not ignored it. I can only speculate that it will lead to more people moving
away from BB platform to others.
Lets see what happens!
